- Friction can be defined as any force or process that removes energy from a system over time
- The structure of your environment is the largest determinant of your behaviour
- Friction will slow down bad habits until they come to a stop
- Change the structure that influences or supports the negative behaviour, and the behaviour will change automatically
- Create an environment where doing the right thing is as easy as possible
- Increase the friction associated with bad behaviours
- When friction is high, habits are difficult
- Prime your environment to make future actions easier
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